Jagan Karthik .K.G

• Author: Jagan Karthik
• Published On: Oct 30, 2025
• Category: Mentoring

Brandpreneuring — One Journey. Infinite Potential.

Brandpreneuring is a powerful concept and framework built from the real-life business journey of Jagan Karthik , an entrepreneur who transformed challenges into opportunities through vision, structure, and innovation. It represents the evolution of a business mindset — where entrepreneurs don’t just run a business, but become a brand. Rooted in experience and refined through practice, Brandpreneuring bridges the gap between business, brand, and identity. It guides entrepreneurs to systemize their operations, adopt the right tools, face their audience confidently, and build sustainable growth with authenticity and trust.

The Journey Behind Brandpreneuring

Jagan Karthik began his academic and leadership journey at Vels University, Pallavaram, earning a B.Sc. in Computer Science. During his college years, he served as the NSS Coordinator and Pupil Leader, where he developed a strong foundation in teamwork, social responsibility, and leadership — qualities that would later shape his entrepreneurial approach.

He further pursued an MBA in Logistics & Shipping from the Indian Institute of Logistics (IIL) under Bharathiar University, expanding his understanding of global supply chains, business systems, and process efficiency.

His career began in 2012 as a Sales Executive at MPL Ford Cars, where he gained firsthand experience in customer interaction, product positioning, and brand communication. In 2013, he joined First Flight Couriers as a Dispatch Monitor, learning the importance of precision, coordination, and timely delivery — lessons that would later influence his focus on automation and operational excellence.

Shortly after, he joined his family business, Om Shree Raghavendra Transport, which specialized in construction material supply and intercity logistics. Here, Jagan learned the realities of business operations, client management, and logistics strategy. This hands-on experience gave him the confidence to innovate and find ways to digitize and automate traditional business practices.

Entrepreneurial Leap

In 2016, Jagan karthik .Kumba Gopi founded CMSSWIFT Private Limited, an IT and logistics-based company focused on digital transformation. Under his leadership, CMSSWIFT developed and implemented a range of innovative tools and automation solutions — from billing software and delivery maintenance systems to POS setups and SaaS-based applications. These solutions helped businesses transition from manual operations to structured, automated processes — improving efficiency, accuracy, and scalability. Jagan’s vision expanded beyond IT and logistics to broader digital ecosystems. He conceptualized and led several innovative projects, including:

• ZINGODRIVE – a road safety and motor reminder initiative.

• AMCALLINGYOU laid the foundation, and now it has evolved into TOPIKO – a business networking SaaS platform designed to connect entrepreneurs and unlock growth opportunities.

TOPIKO is a dynamic ecosystem that unites businesses through innovative digital solutions and marketing technology. Seamlessly supporting D2C, B2B, and B2C channels, it empowers brands to thrive across any sales or distribution model. More than just a platform, TOPIKO is a complete digital marketplace, equipping businesses with the tools, connectivity, and reach to grow, engage, and succeed in today’s digital era.

• DISBLAY – a nano webpage SaaS platform that helps business owners create digital storefronts, enabling them to showcase, market, and manage their products and services online.

• YADZ (Your Affordable Digital Zone) – a marketing-on-wheel initiative that connects offline and online audiences through QR-linked subscriptions and cash reward campaigns.

Through these ventures, Jagan Karthik has established himself as a specialist in UI/UX design, digital structuring, automation setup, and business system development. He consistently works to simplify and strengthen the connection between businesses and their customers. His expertise spans building SaaS products, ERP, CRM, POS systems, product and service platforms, as well as providing strategic consultancy to drive business growth and efficiency.

What Brandpreneuring Does

Brandpreneuring goes beyond strategy or design — it’s a mindset and method. It helps entrepreneurs:

• Build a clear digital identity and brand presence.
• Adopt smart systems that simplify daily operations.
• Transform leads into loyal customers through structured engagement.
• Gain confidence to face their audience digitally and physically.
• Turn expert networks into actionable growth strategies.

Through this framework, entrepreneurs learn to decode their digital presence, align their communication, and convert their efforts into measurable business results. Brandpreneuring simplifies how entrepreneurs manage business and branding together — creating a seamless path to recognition, loyalty, and growth.

The Vision

For Jagan Karthik, Brandpreneuring is not just a model — it’s a movement that empowers entrepreneurs to evolve beyond survival. It encourages them to think, act, and grow like brands while staying authentic to their purpose.

By blending technology, communication, and human connection, Brandpreneuring creates a balance between growth and trust — enabling entrepreneurs anywhere in the world, whether digital or physical, to build brands that last.

Brandpreneuring — One Journey. Infinite Potential.

Empowering Entrepreneurs. Systemizing Success.

• Share On: